Fundamental concepts, stand the test of time.

Read this before you proceed

I read a Linkedin article few weeks ago about Sun Tzu's Art of war a 5th century BC Chinese text describing the various strategies to be used in war. I then went on to read the whole translation of the book. The book describes the fundamental components and concepts to win a war.
The Linkedin article described how the strategies were relevant and were still applicable to 19th and 20th century wars and how the book is also used by the multi-billion dollar conglomerates today making it relevant to the 21st century business world.

"I realized how much effort would go into Steve Jobs performing in front of the audience."

Rewind 7 months to June 2016 , we were preparing for our one convincing pitch in the form of a 6 minute presentation and we were using the 4Ps as our guiding principle, Plan , Prepare, Practice and Perform (Present).

"Plan , Prepare , Practice and Perform"

While we were preparing and practicing for our presentation, I realized how much effort would go into Steve Jobs performing in front of the audience and how much practice would have gone into making those perfect pitch launching the iDevices or how much President Obama or Prime Minister Narendra Modi would prepare to perform in front of billions of people worldwide.
Irrespective of how huge the audience count is or however complex the message is the fundamental concept remains the same . Plan , Prepare , Practice and Perform (Present). I realized that fundamental concepts, stand the test of time and be relevant for many generations as they are simple and provide guidance to face the most complex challenges.